The Hazlo Story
Our story began back in 2018 when our Founder, Sam, was looking for a healthy and delicious way to enjoy his tequila cocktails. We partnered with a James Beard Award Winning Mixologist to create our flagship flavor and after a global pandemic, we launched in Denver in May of 2021.
After over a year of sharing this with the world, our customers began telling us that they loved it so much they were mixing it with more than just Tequila. It became a part of their morning routine by mixing it with lemon water, their recovery drink after an afternoon run, and their go to mixer regardless of what spirit they were enjoying.
They shared all of the ways Hazlo enhanced different parts of their day. It became their Elixir for Life.
Meet the Founder
Hi Friends! I'm Sam and it's so great to meet you. I've spent the better part of my life doing things I didn't want to do because I thought I was supposed to. This permeated into all areas of my life, including what beverages I drank.
As I began to question this asumption, I started looking for a healthy and delcious beverage I could enjoy with my favorite spirit. A drink that was so delcious it could be enjoyed on its own.
After being fed up with the options on the market I chose to quit my job, move to a new city, and create what I felt was missing from the market.
The path to creating this product and brand has tested me constantly and led me to learning more about myself than I ever imagined. It's truly changed my life and I hope it willl have just as positive of an impact on yours!