The Hazlo Story

Our story began back in 2018 when our Founder, Sam, was looking for a healthy and delicious way to enjoy his tequila cocktails. We partnered with a James Beard Award Winning Mixologist to create our flagship flavor and after a global pandemic, we launched in Denver in May of 2021.

After a year of sharing this with the world, our customers began telling us that they loved it so much they were mixing it with more than just Tequila. It was a part of their morning routine by mixing it in with lemon water. It was their recovery drink after an afternoon run. It was their go to mix regardless of what spirit their were enjoying. It was their Elixir for Life.

Meet the Founder

Hi Friends! I'm Sam and it's so great to meet you. I've spent the better part of my life doing things I didn't want to do because I thought I was supposed to. I had an epiphany that this wasn't really living so I quit my job, moved to a new city, and launched a beverage brand.

I thought launching this brand marked the end of the journey but was really just the beginning. I hope our elixir has as big of an impact on your life as it has on mine!

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